Social Media, Content & Growth Manager

Salary: AED 8,000 per month.

Company Overview

A fast-growing multinational company operating in the luxury handbag resale space.

The business has built a strong reputation for authenticity, expertise, and premium service within the global luxury market. With a rapidly expanding international presence and a highly engaged audience, the company continues to scale its digital footprint across multiple platforms.

The founder is an exceptional leader to work with — highly driven, clear in vision, and deeply committed to building a world-class brand in the luxury resale industry. This is an opportunity to join a dynamic, high-growth environment with strong creative direction and long-term ambition.

Only candidates currently based in Dubai will be considered for the role.

1. Role Purpose

The purpose of this role is to scale content output efficiently while maintaining brand consistency, quality, and performance.

This role focuses on:

• Creating and distributing content across multiple platforms

• Increasing output without creating unnecessary complexity

• Tracking, analyzing, and reporting performance

• Supporting sales and website growth through content execution

2. Role Positioning

This is an execution-focused role with a strong operational component.

• The role is not a creative director position

• The role is not a head-of or strategy role

• The role supports and executes the creative direction defined by:

  • The Founder

  • Creative Director

The role is designed to complement creative strategy, not replace it.

3. Platforms in Scope

The role manages content across the following platforms:

• Instagram (Reels, Stories, Broadcast Channel)

• TikTok

• YouTube Shorts

• Facebook Reels

• Snapchat

• RedNotes (Xiaohongshu)

• LinkedIn (selective, business-focused content only)

4. Content Creation & Distribution Approach

• Content creation starts from one strong core piece of content (primarily short-form video)

• Content is then distributed across all platforms

• Light adaptations are encouraged when they clearly improve performance
  (e.g. hook timing, formatting, length, text placement)

• Creating completely different content per platform is not the objective, as efficiency and scale are key

The goal is to increase output while keeping the process sustainable.

5. Key Responsibilities

5.1 Content Creation & Posting

• Film and edit short-form content with a clean, luxury aesthetic

• Create one strong core video per concept

• Post content consistently across all platforms

• Increase overall content output compared to current levels

5.2 Multi-Platform Management

• Manage posting schedules and consistency across platforms

• Ensure content is published everywhere it should be

• Adapt captions and formats only when useful

• Maintain brand consistency across all channels

5.3 Content Analysis & Reporting

• Track performance metrics:

  • Views

  • Reach

  • Engagement

  • Saves

  • Shares

• Prepare structured weekly performance reports

5.4 Instagram Broadcast Channel (Sales Support)

• Repost bag listings to the Instagram Broadcast Channel

• Original bag listings are posted by the sales team on WhatsApp

• Ensure fast, accurate, and consistent reposting on Instagram

• Support sales visibility without handling sales conversations

5.5 SEO & Written Content

• Work on SEO optimization for the website

• Write regular SEO-focused articles related to:

  • Luxury resale

  • Market expertise

• Coordinate content and integration with the external IT/web developer 

5.6 Collaboration & Creative Contribution

• Suggest optimizations based on experience and performance data

• Execute creative direction defined by the Founder and Creative Director

6. What This Role Is Not

• Not a Head of Marketing

• Not a Creative Director

• Not an Influencer role

• Not a trend-chasing role

7. Required Skills & Working Style

Skills

• Strong short-form video creation (filming and editing)

• Experience managing multiple social platforms

• Comfortable with analytics and reporting

• SEO and article-writing experience

• Fluent in English (French is a plus)

• Luxury or premium brand experience is an advantage

Working Style

• Execution-focused

• Process-driven

• Organized and reliable

• Comfortable with structure and hierarchy

• Enjoys scaling systems and improving efficiency

REF:CH158359