Digital Marketing and Social Media Specialist

Dubai
14-02-2025
Job Type
Permanent
Emp Type
Full Time
Industry
E-Commerce
Division
Business Support
Job Title
Digital Marketer
Salary Type
Monthly
Job ID
81454

Job Description

Are you passionate about the digital world and skilled in creating captivating campaigns? We’re seeking an enthusiastic Digital Marketing Specialist to join a dynamic team in Dubai. In this role, you'll play a vital part in building brand presence, engaging audience, and driving customer interaction across various digital channels.

What You’ll Do

As a Digital Marketing Specialist, you will be responsible for:

  • Market Research: Analyzing competitors and identifying trends to recommend innovative advertising practices.
  • Performance Monitoring: Measuring digital traffic, evaluating site performance, and optimizing for results.
  • Social Media Marketing: Designing and executing marketing strategies across Instagram, TikTok, Facebook, YouTube, and other channels to reach and engage target audiences.
  • Email Campaigns: Crafting and managing email campaigns, including welcome emails, cart reminders, seasonal promotions, and newsletters while tracking performance.
  • SEO Optimization: Researching relevant keywords, enhancing website content, and ensuring seamless link structures for improved search visibility.
  • Content Creation & Planning:
    • Developing engaging posts, stories, and copy for platforms like Instagram, TikTok, YouTube, and Snapchat.
    • Crafting a comprehensive monthly content calendar tailored to each platform.
    • Coordinating photo shoots to produce top-tier social media content.
  • Community Engagement: Managing social media accounts, responding to comments and messages, addressing customer queries, and nurturing a positive brand image.
  • Collaboration: Partnering with designers to deliver visually compelling content.
  • Reporting: Providing regular updates to the Operations Manager and Marketing Director on campaign progress and results.

What We’re Looking For

We’re seeking a creative, organized, and tech-savvy professional with:

  • Organizational Excellence: Ability to manage multiple projects efficiently.
  • Exceptional Writing Skills: Crafting compelling content that resonates with diverse audiences.
  • Communication Prowess: Building strong relationships with customers and collaborating effectively within the team.

 

REF: FL V-81454