Location: Dubai, UAE

Position Type: Full-time

Overview:
We are seeking an entrepreneurial and commercially minded Commercial & Growth Director to lead a high-growth consumer brand through its next phase of growth.

Working closely with the founders and senior leadership, the Commercial & Growth Director will be responsible for driving the brand’s commercial success, shaping growth strategy and accelerating expansion across domestic and international markets.

This role combines commercial leadership, sales, marketing and strategic execution. The successful candidate will think like a business leader rather than a functional specialist, balancing long-term brand building with commercial performance to maximise enterprise value.

Unlike a traditional Commercial & Growth Director role within an established organisation, this opportunity offers the chance to scale a high-growth consumer business within an entrepreneurial, founder-led environment. The successful candidate will play a pivotal role in defining commercial priorities, identifying new revenue opportunities, expanding distribution, leading go-to-market strategy and ensuring the business is positioned for sustainable international growth.

Key Responsibilities:

Commercial Strategy & Business Leadership

• Develop and execute the overall commercial strategy, aligning growth plans with long-term vision for the brand.
• Lead annual business planning, commercial forecasting and strategic growth initiatives.
• Identify new revenue opportunities, commercial partnerships and market expansion opportunities.
• Monitor business performance, using data and commercial insight to drive sustainable growth and profitability.
• Partner closely with founders and leadership to shape the strategic direction of the business.

Sales & Distribution

• Develop and execute sales strategies across DTC, retail, wholesale and international channels.
• Identify, negotiate and establish relationships with distributors, retailers and strategic partners.
• Drive expansion into new markets and develop scalable international distribution strategies.
• Evaluate new commercial opportunities to maximise revenue growth and brand reach.

Brand & Marketing

• Define the overall brand positioning and long-term marketing vision.
• Develop integrated go-to-market strategies for new products and market launches.
• Lead external creative, digital, media and PR agencies to deliver best-in-class execution.
• Ensure marketing investment supports commercial objectives and delivers measurable business impact.
• Maintain consistency of brand identity and customer experience across all channels.

Business Growth & Operations

• Establish scalable commercial processes and ways of working as the business grows.
• Support pricing strategy, product portfolio decisions and customer proposition development.
• Build the foundations of the future commercial organisation as the brand scales.

Requirements:

Core Background

• 12+ years’ experience leading and scaling high-growth consumer brands within beauty, wellness, lifestyle, FMCG or digitally native businesses.
• Strong commercial leadership experience spanning sales, marketing and business growth.
• Demonstrated success growing revenue across DTC, retail, wholesale and international distribution channels.
• Experience identifying and opening new distribution channels and strategic commercial partnerships.
• Experience scaling consumer brands internationally across multiple markets and regions.
• Experience working within founder-led, entrepreneurial or investment-backed businesses.
• Experience managing external creative, digital and performance marketing agencies.

Experience & Style

• Commercially minded with a strong understanding of how sales, marketing and distribution work together to drive sustainable growth.
• Comfortable balancing strategic thinking with hands-on execution.
• Strong commercial acumen with experience analysing business performance and making data-led decisions.
• Confident influencing founders and senior stakeholders.
• Highly collaborative and comfortable operating autonomously within a lean, fast-paced environment.

Personal Characteristics

• Entrepreneurial mindset with a genuine builder mentality.
• Commercially curious with strong business judgement.
• Low ego, collaborative and relationship-focused.
• Highly analytical with excellent problem-solving skills.
• Adaptable, resilient and comfortable with ambiguity.
• Passionate about scaling brands and creating long-term value.