Copywriter | £37,000 - £47,000 | Perm | City Based | Hybrid Working 

Our client, a well-established and highly respected practice in the heritage and built environment sector, is looking for a self-motivated and enthusiastic Copywriter with a passion for storytelling and a sharp eye for detail to help shape its editorial output. Based in the London studio and sitting within the Work Winning team, the Copywriter will work closely with colleagues across the practice, researching, creating and editing a wide variety of clear, engaging and persuasive content for both digital and print, with a strong understanding of audience across all collateral.

The Copywriter will shape the firm's public facing written material, ensuring all outputs are well written, high standard and consistent in style, clearly communicating key themes, showcasing projects and strengthening the brand. The practice is approaching a significant milestone anniversary with an exciting programme of activity planned, and is looking for a dynamic, hands-on team player with a proven editorial track record and excellent knowledge of the built environment or heritage sector.

Applicants should include a short cover letter explaining why they're right for the role, along with a recent example of published professional writing.

Key Responsibilities

• Edit existing written materials, from broad structural edits to in-depth copyedits, ensuring consistent tone of voice and word choice relevant to audience and brief
• Proofread content written by others across the practice for accuracy, clarity, consistency and clear response to brief
• Write engaging, clear content across a wide range of collateral including thought leadership articles, award submissions, website copy, brochures and presentations
• Create content for social media, newsletters, event invitations, video subtitles and email marketing campaigns
• Develop compelling project narratives that showcase the best of the practice's work and thinking, positioning it clearly and engagingly to external audiences
• Write internal communications copy as needed, engaging internal audiences
• Research industry trends and topics to generate relevant content ideas
• Optimise digital content for SEO and user engagement where appropriate
• Coordinate and collaborate with work winning, technical and other teams across the practice to gather information and translate it into accessible, audience-focused copy
• Maintain a consistent tone of voice and brand messaging across all communications
• Act as ambassador for and guardian of established brand and stylistic guidelines, ensuring these are strictly implemented across all work

Candidate Profile

• Knowledge of the heritage, architecture or construction industry, with awareness of key sector themes
• Proven experience of published work as a copywriter, content writer or communications specialist
• Exceptional writing, editing and proofreading skills
• Experience writing award submissions
• Ability to communicate complex or technical concepts clearly and engagingly
• Self-motivated with strong attention to detail and organisational skills
• Strong interpersonal and communication skills, with excellent interviewing and storytelling abilities
• Collaborative and confident working across a variety of teams
• Experience managing multiple projects and meeting deadlines
• Understanding of SEO best practice and digital content strategy
• Excellent knowledge of MS Word, InDesign and PowerPoint

REF: JGA/204102