Social Media Manager

Location: Dubai, UAE
Reports to: Marketing Director
Employment Type: Full-time

Salary:AED 15,000

Only candidates based in the UAE will be considered. 

Role Overview
Fantastic opportunity to work with a fast growing, fun, F & B brand. The Social Media Manager owns the brand’s social presence end-to-end, from strategy through to execution. This role is responsible for building a high-performing content ecosystem across platforms, driving engagement, and continuously optimising performance.

You will work closely with a Visual Content Producer to bring ideas to life, ensuring all content is strategically aligned, platform-optimised, and performance-driven.

Key Responsibilities

Strategy & Planning

• Develop and own the social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook
• Define content pillars, formats, channel roles, and posting cadence
• Plan monthly and weekly content calendars across campaigns, launches, and always-on content
• Stay ahead of platform trends, algorithm changes, and best practices

Content & Execution

• Conceptualise social-first content ideas, formats, and recurring series
• Brief and collaborate with the Visual Content Producer on creative direction and delivery
• Ensure content is optimised per platform (format, captions, hooks, timing, hashtags)
• Capture behind-the-scenes and real-time content using a smartphone when required
• Manage publishing across all channels

Community Management

• Manage engagement across all platforms (comments, DMs, mentions)
• Maintain a consistent and on-brand tone of voice
• Monitor sentiment and escalate issues where needed
• Drive interaction and community growth

Influencer & Creator Management

• Develop and manage influencer and creator partnerships
• Identify and onboard relevant creators aligned with the brand
• Manage outreach, briefing, and content alignment
• Track performance and optimise future collaborations

Performance & Optimisation

• Monitor and analyse performance across all channels
• Track KPIs including engagement, reach, watch-time, and growth
• Continuously test and optimise content formats, hooks, and posting strategies
• Deliver regular reports with clear insights and recommendations

Collaboration & Operations

• Work cross-functionally with marketing, digital, and operations teams
• Maintain structured workflows, calendars, and content planning systems
• Identify and repurpose top-performing content

Profile

• 3+ years’ experience in social media management
• Proven track record managing and growing social channels
• Strong understanding of platform algorithms and content performance
• Experience managing influencers and creators
• Analytical and performance-driven mindset
• Strong communication and organisational skills
• Comfortable working in a fast-paced, content-driven environment

REF:CH170076